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Many companies are seeing value in social media tools like YouTube, webinars, and Twitter, but in today’s climate only the initiatives with the highest ROI will survive. A recent MAPI article summarizes the results of a Marketing Council survey on how B2B marketing executives are using (or not using) social media.



Members offered several tips for peers just starting to use social media, including:

•… Continue

Manufacturers Alliance/MAPI recently surveyed several of our senior executive members to find out how their scenario planning processes have helped them navigate the current downturn. What's the bottom line? While most members feel it's been a helpful tool, it hasn't been a silver bullet.



In fact, nearly 90% of respondents have had to revise their "Worst Case Scenario" downward because it wasn't bearish enough. According to one GM of a large, global industrial: “The general… Continue

The following is an analysis from Daniel J. Meckstroth, Ph.D., Chief Economist for the Manufacturers Alliance/MAPI, regarding the industrial production report for July 2009:



“The 0.5 percent increase in industrial production and 1.0 percent gain in manufacturing production, reported by the Federal Reserve, is a welcome relief from the last 18 months of bad news coming from the nation’s factories,” Meckstroth said. “A 20 percent increase in… Continue