Social Media for B2B Companies

Many companies are seeing value in social media tools like YouTube, webinars, and Twitter, but in today’s climate only the initiatives with the highest ROI will survive. A recent MAPI article summarizes the results of a Marketing Council survey on how B2B marketing executives are using (or not using) social media.

Members offered several tips for peers just starting to use social media, including:
• Develop a social media policy;
• Have buy-in from legal and IT;
• Have a strategy with quick wins mapped out;
• Do not try to convince a skeptical management that Twitter should be your toe in the water;
• Start small with the most popular tools;
• Do not undermine your credibility with PR-ese;
• Accept that there will be discussions that you cannot control.

Click here for the full article.